One of Chick-fil-A’s most popular prizes ever – a fun way to spark conversation between friends and family.
Program: Kid's & Family Marketing
Creation Brought to Life: Kid's Meal Business
For over eight years, Idea Planet has been reinventing the Kid's Meal business for Chick-fil-A – creating a powerful yet simple brand touchpoint with their most important fans (moms) and their littlest fans (kids) up to 10,000,000 times a month.
94% of moms say they feel good about getting a Kid's Meal at Chick-fil-A versus 52% at McDonalds
91% say they are a good value
84% say they take their family to Chick-fil-A because they focus on kids and family versus 53% for McDonalds
We aren't just making toys. We are connecting with fans in a personal way. We are starting conversations between parents and children. We are designing shared experiences. And we are telling brand stories that build brand loyalty.
* 2020 QSR KID'S MEAL PERSPECTIVE QUANT STUDY