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Client: Lyft

Creation Brought to Life: Car-nival Rides

Lyft wanted to connect with Texans and generate buzz over a beloved annual event—the Texas State Fair. The question was—how could drivers host a tangible experience for riders inside the rather small footprint—say, that of an SUV?


We took this challenge by the horns and designed four collapsible, midway-inspired games that could each fit in the trunk of a Tahoe. Customers could request these “Car-nival Rides” using the Lyft app and win sweet prizes for playing.


The event was a rousing success, promoted on social media and shared by Texas’ top Lyft influencers.



  • 4 wrapped SUVs, themed and outfitted with:

    • 1 carnival hood ornament

    • 1 carnival trunk game

      • Hot Diggity Corn Dog Toss

      • Rodeo Roundup Steer Toss

      • Pin the Blue Ribbon on the Heifer

      • Milk Bottle Mayhem

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