Client: Lyft

Creation Brought to Life: Car-nival Rides

Lyft wanted to connect with Texans and generate buzz over a beloved annual event—the Texas State Fair. The question was—how could drivers host a tangible experience for riders inside the rather small footprint—say, that of an SUV?


We took this challenge by the horns and designed four collapsible, midway-inspired games that could each fit in the trunk of a Tahoe. Customers could request these “Car-nival Rides” using the Lyft app and win sweet prizes for playing.


The event was a rousing success, promoted on social media and shared by Texas’ top Lyft influencers.



  • 4 wrapped SUVs, themed and outfitted with:

    • 1 carnival hood ornament

    • 1 carnival trunk game

      • Hot Diggity Corn Dog Toss

      • Rodeo Roundup Steer Toss

      • Pin the Blue Ribbon on the Heifer

      • Milk Bottle Mayhem

© 2020 IDEA PLANET, LP.  All rights reserved.  The IDEA PLANET word mark and logos are trademarks of Idea Planet, LP.  All other marks, characters, products, and copyrights, whether marked or unmarked, are the sole property of their respective owners.