Client: 20th Century Fox Studios

Program: Theatrical Promotions

Creation Brought to Life: Rio 2 and Stride Rite Cross Promotion

As the agency of record for 20th Century Fox, Idea Planet has developed movie promotions for well over a dozen years.


For instance, we helped Stride Rite brighten up their stores with Blu and friends in time for the Rio 2 release. We understand how to leverage licensed properties and create award-winning consumer promotions that can be measured against specific objectives.

Example:

  • Rio 2 and Stride Rite Movie Cross-Promotion

    • Posters

    • Die-cut displays