Client: 20th Century Fox Studios
Program: Theatrical Promotions
Creation Brought to Life: Rio 2 and Stride Rite Cross Promotion
As the agency of record for 20th Century Fox, Idea Planet has developed movie promotions for well over a dozen years.
For instance, we helped Stride Rite brighten up their stores with Blu and friends in time for the Rio 2 release. We understand how to leverage licensed properties and create award-winning consumer promotions that can be measured against specific objectives.
Rio 2 and Stride Rite Movie Cross-Promotion